
Player pianos were just as beloved in New Zealand during their peak popularity (approximately 1905–1930) as in many other countries. Most instruments found locally originated from England, America, and Canada, although some German-made player pianos occasionally appeared.
Popular brands among New Zealand households included Barnard, Gulbransen, Gourlay, and Williams. These middle-range pianos were known for their dependable quality. Remarkably, even many lower-priced instruments from this era often rival modern pianos due to the high-quality craftsmanship and superior materials used at the time. A Gulbransen or Barnard player piano cost around 180 NZ pounds in 1925 - based on general CPI this is approximately $23,000NZD today. Another useful comparison is that it was about 12% of the purchase cost of a 6 room bungalow in Epsom, Auckland - which was advertised for sale in the same newspaper for 1550 NZ pounds.
This frequently asked question unfortunately has a disappointing answer: usually not very much. Although these instruments are capable of providing extraordinary interactive enjoyment, most player pianos are now nearly 90 years old. Their proper functioning relies heavily on airtight bellows and pneumatics, originally crafted with cloth, leather, and rubber, which degrade significantly over time.
The music quality depends on precisely adjusted valves, measured in thousandths of an inch, and hundreds of intricate moving parts. Just as our own physical conditions change dramatically over 90 years, so do those of these delicate instruments.
Many player pianos have seen various attempts at repairs or restorations using incorrect or substandard materials and methods. A properly restored pianola should operate effortlessly, allowing gentle, rhythmic pedaling. Fast, repetitive notes characteristic of piano rolls should play smoothly and evenly, maintaining perfect rhythm without interruptions or unevenness.
Additionally, shifting musical tastes have diminished the market value of player pianos. Modern music tends to emphasize rhythm and beat over the melodic style common in traditional piano solos, limiting their contemporary appeal. Furthermore, fewer people today have nostalgic connections to the player piano's golden era.
Currently, a typical player piano without professional restoration might fetch only around $150–$500—if it sells at all. Their size, weight, and the associated moving costs further reduce their appeal, particularly if their wooden cases are in poor condition.
However, rare reproducing pianos like Duo-Art, Ampico, or Welte, which are scarcely found in New Zealand, remain highly valuable and can command significantly higher prices.
Standard piano rolls from brands like QRS, Mastertouch, Broadway, and 88 Note generally have modest value, typically $1–$5 each, depending on the title and condition. Collectors today often favor upbeat pieces like fox trots, one-steps, marches, blues, and ragtime tunes from the early 20th century, due to their relative rarity and enduring appeal.
My own collecting interests particularly include rolls branded RELIANCE, GOLDEN-TONE, and CELESTE-ART. If you have rolls under these labels, please get in touch!
A complete restoration of a player piano mechanism to near-original condition typically costs between NZD$6,000 to $8,000 and can take several months. This estimate covers only the player mechanism, excluding the piano itself or its cabinet. Restoring parts incrementally as your budget allows is an option. I highly recommend the Hamilton Piano Company, who have achieved excellent results on several of my own instruments.
While amateur restoration efforts may seem appealing, they are generally not advisable due to the specialized skills required to achieve precision and optimal performance. However, if your alternative is scrapping the piano, at least consult the authoritative guide, Player Piano Servicing and Rebuilding by Arthur A. Reblitz, which is available from your local library and widely regarded as the definitive resource for restoration. You'll know quickly whether your skills are equal to the task.
For inspiration, watch this video showcasing the beauty and incredible human-like expression a fully restored player piano can achieve.